Albino Lullaby Is Reinventing The Way We Approach Psychological Horror In Gaming, Episode One Is Out Tomorrow

Independent studio Ape Law is set to release Episode 1 of the psychological horror game Albino Lullaby for PC tomorrow, September 15. The studio, comprised of veterans from Bioshock: Infinite, top-selling indie title Chivalry: Medieval Warfare and the Tomb Raider reboot, will launch the fully VR compatible game.

I had the good fortune of getting my hands on an early build of Albino Lullaby about 6 months ago, even then I could tell that this was truly going to be a special game worth experiencing. There’s an underlying intelligence within it’s structure and storytelling that catches you off guard and sets the bar for what comes next.

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“We are hitting the reset switch on the genre and bringing horror games back to the days of film when suspense ruled and great masters like David Lynch and Alfred Hitchcock used our minds to scare us more than anything onscreen,” said Justin Pappas, creative director of Albino Lullaby and Founder of Ape Law.

Albino Lullaby: Episode 1 is available now for $9.99 or as part of the Season One Pass for $24.99 and can be purchased on Steam.

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Features of Albino Lullaby Include:

  • The Next Gen of Adventure Games – Player driven pacing, no cutscenes.
  • Transforming Game Space – Mechanical mansion deconstructs around you.
  • Environmental Storytelling – Super colossal backstory conveyed through the game space.
  • Different Play Styles – Sneak or gung ho!
  • Episodic Releases – Pay as you go or get a season pass.
  • VR Ready – Built from ground up to play great on the Oculus Rift, Vive and Morpheus.

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With a game space that dynamically twists and contorts around you in real time, as you unravel an equally twisted narrative, Albino Lullaby shows that horror can be scary without jump scares or gore. Escape a surreal, psychological nightmare set in a dark and macabre Victorian town that clings to the precipices of underground cliffs. Discover hidden spaces haunted by ‘The Grandchildren’ and uncover clues to understanding just where and what you are.

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Developed by Ape Law, they’re an independent studio that exists to explore and experiment with games as the next great storytelling medium and was formed by Justin Pappas in the summer of 2013 in Cambridge, Mass. Justin has worked as a level designer on games like BioShock: Infinite and the Tomb Raider reboot and moved onto the indie scene in 2011 as the level design lead on Chivalry: Medieval Warfare. He is now the creative director and level designer for Albino Lullaby. Ape Law is comprised of other industry vets, who have worked on a myriad of games from Borderlands to Lord of the Rings Online and at studios like Warner Brothers, Hasbro and Harmonix. We are spread out over North America, from Toronto down to Austin and communicate primarily over Skype.

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