Bethesda’s New Partnership To Deliver Fallout Beer, How’s That For Fallout 4 Marketing?

Today Bethesda Softworks announced that it has teamed up with Carlsberg UK to offer fans Fallout BEER, a beverage inspired by Vault-Tec Industries and the multi-award winning Fallout videogame series. 
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Fallout BEER has been brewed using a unique blend of malted barleys combined with selected hops, to produce a light coloured lager with a fruity aroma and a crisp bitter finish.

Fallout BEER will be available via Amazon.co.uk and will begin shipping to customers on November 5th, ahead of the launch of Fallout 4, the most anticipated video game of the year. 

Fallout 4 will be available worldwide on November 10th 2015, and is being developed for Xbox One, PlayStation 4, and for PCs by the award-winning team at Bethesda Game Studios under the direction of Todd Howard.

Named ’Best of Show’ by the official Game Critics Awards following its world premiere at E3 2015, Fallout 4 is the eagerly-awaited follow up to the 2008 ‘Game of the Year’, Fallout 3, and the first title from the world-renowned studio since the release of their global phenomenon and 2011 ‘Game of the Year’, The Elder Scrolls V: Skyrim. 

Bruce Ray, Corporate Affairs Director at Carlsberg UK said, “This is something of a world-first. Adult participation in video gaming is a truly social activity, on a par with cinema and music.  We’re proud to work with Bethesda to produce a beer Fallout fans can enjoy”.

Fallout BEER is a 4% alcohol by volume (ABV) pilsner lager, with a refreshing zesty hoppy taste and a floral aroma, sold in a 330ml bottle format and sold only to customers aged 18 and over. 

To reserve your case of Fallout BEER please visit.

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