Once upon a time the worlds of high fashion & video games would’ve been viewed as completely unrelated, gamers weren’t your typical fashionistas and vice versa.
However in today’s world gamers come from all walks of life, it isn’t an uncommon sight to see an incredibly well dressed live streamer playing the hottest games around. The world of high fashion has always crept into the fantastic world’s that unfold within video games, so it isn’t a surprise to see these world’s beginning to merge. However I don’t know how many of us would expect acclaimed designer Louis Vuitton to find inspiration within gaming.
The heroine of FINAL FANTASY XIII, Lightning, will make an appearance in the global campaign of Louis Vuitton’s spring-summer 2016 collection, “Series 4.”
This collaboration between the world famous fashion brand Louis Vuitton and Lightning, the strong and determined heroine of FINAL FANTASY XIII, has been made a reality, with Lightning being the perfect model to express the themes explored by the Louis Vuitton Women’s Collection “Series 4.”
This collaboration embodies the shared values cherished by both Louis Vuitton and FINAL FANTASY; to preserve our traditions while constantly seeking out new and revolutionary ideas in order to deliver products of world-class quality. Under this philosophy we aim to bring a new value and new experiences to the world.
As the model for the “Series 4,” Lightning will appear on various magazine advertisements starting from the January 2016 issue and will also star in promotional videos for the campaign.
Nicolas Ghesquière, Louis Vuttion’s Artistic Director of Women’s collections, commented, “It’s clear that the virtual aesthetic of video games is predominant in this collection. If we push the reflection about heroines, or what might constitute the nature of a woman whose actions can be so courageous that she becomes superior and iconic, it becomes obvious that a virtual entity integrates with the founding principles of the Maison. Lightning is the perfect avatar for a global, heroic woman and for a world where social networks and communications are now seamlessly woven into our life. She is also the symbol of new pictorial processes. How can you create an image that goes beyond the classic principles of photography and design? Lightning heralds a new era of expression.”
“The stunning new look of Lightning including her poses and character in action was fully produced by Louis Vuitton,” said Tetsuya Nomura, the character designer of Lightning. ”Additionally, thanks to the Visual Works team, they were able to produce brilliant work under a tight schedule. This collaboration is not just a promotion of a game, and it is a great honor that the character herself received an offer from a world famous brand. As a result of this collaboration, this has infused new breath into the character, Lightning.”